PlayHQ Partners with Basketball England to Transform Grassroots Basketball
A game-changing partnership to simplify basketball admin and grow the sport across England.
PlayHQ is thrilled to announce a landmark partnership with Basketball England, marking our first major collaboration in the UK. This strategic move will see PlayHQ provide a single, unified technology platform to support grassroots basketball across the country, streamlining operations and enhancing the experience for players, coaches, clubs, administrators, and volunteers.
A New Era for Basketball in England
Basketball England has long been committed to growing the sport and making it more inclusive and accessible. By adopting PlayHQ’s advanced platform, they are taking a major step forward in modernising how the sport is managed at the community level. From seamless registrations and membership management to simplified payments, competition scheduling, and real-time scoring, this partnership is designed to make basketball more engaging for all participants.
Stewart Kellett, CEO of Basketball England, highlighted the impact of this collaboration:
This partnership with PlayHQ will enable us to modernise our systems and engage more communities, helping us grow the game from the grassroots up. By leveraging PlayHQ’s technology, we’re taking an important step toward making basketball one of England’s most inclusive and accessible sports.
How PlayHQ Will Support Basketball England
Through this partnership, PlayHQ will unify Basketball England’s key functions, including:
- Seamless registration and payments – making it easier than ever for players, parents, and clubs to sign up and manage fees.
- Streamlined scheduling – ensuring clubs, coaches, and players stay informed about fixtures and events effortlessly.
- Real-time results and scoring – delivering live updates to keep the basketball community engaged.
- Personalised player stats – helping participants track their progress and development.
- A dedicated Basketball England app – providing an intuitive and mobile-friendly experience to manage all basketball needs on the go.
Tim MacKinnon, CEO of PlayHQ, shared his enthusiasm for this new chapter:
Basketball has enormous potential in England, and we’re excited to partner with Basketball England to unite their data, payments, engagement, and grow the sport. Our technology will empower more people to play, coach, and enjoy basketball across the country while freeing up staff and volunteers to focus on growing the game they love.
Expanding PlayHQ’s Global Reach
This partnership marks PlayHQ’s entry into the UK market, following the establishment of our European team in 2024. With deep expertise in supporting high-participation sports like basketball, AFL, cricket, netball, and hockey in Australia and New Zealand, PlayHQ is well-equipped to bring a best-in-class digital experience to Basketball England and its community.
MacKinnon added:
Our platform was forged in Australia, the world’s highest per capita community sport participation nation, from the feedback of over 7 million participants and hundreds of thousands of administrators. Governing bodies across the world are telling us they need a modern platform like PlayHQ to unite their sport.
What’s Next?
The partnership kicks off this summer with a phased rollout to ensure a seamless transition for clubs and members. Onboarding sessions, detailed user guides, and dedicated support will be provided to help all stakeholders adapt to the new system with ease.
At PlayHQ, we believe in the power of grassroots sport to inspire and unite communities. This partnership with Basketball England represents a significant milestone in that journey, and we’re excited to help shape the future of basketball in England.
Stay tuned for more updates as we roll out this game-changing platform. For more information, visit Basketball England.
